Hey there guys, this is my first paragraph for my BCM112 Essay on the affect of convergence between Livestream and the audience. If you have a spare minute or 5 mind having a quick read and letting me know if you think i am on the right track? Maybe there is something else that you think I could include in order to make it a bit more interesting!
Let me know! 🙂
Convergence between LiveStream and its audiences has had a strong and controversial effect on the issue of copyright and control. Copyright was introduced for the protection however it is an industry dynamic (Mitew, 2015) that is a controlling force over the ideology of a user empowered platform. Livestreaming has become an easy and affordable way to showcase productions such as TV shows, movies, award ceremonies and sporting games on a global scale. While this is legally used by business companies, broadcasting stations and media moguls there is also opportunity for the audience to regenerate content themselves. It is at this point of user creation that issues of copyright and control come into play. The Digital Millennial Copyrigth Act, established in 1998 by President Clinton, it was created to ensure there was still fair use of copyrighted works (Copyright Office Summary, 1998) while also ensuring that credibility was given to those who were original content creators. In most recent years livestream has been on the rise with the introduction of brand new platforms such as Meerkat, Periscope and Twitch, a live stream platform dedicated solely to gaming. There has yet to be any major legal cases in regards to content production with these technologies (Miners, 2015). There are strict Terms of Service when signing up for the broadcasters in order to prevent users from uploading illegal content. These apps though are aiming to prevent copyright infringement only deliver content with the space of 24 hours (Peoples, 2015). This gives companies very little time for takedown requests which could cause market harm to production companies. In March 2010, Livestream delivered a online letter to content and event owners stating their zero tolerance on piracy (Hoat, 2010). The letter directed at content creators warned about the unlawful practices and how damaging infringement can be to creative industries. Hoat went into detail about how the company were not interested in artificial frowth gaine from illegal content. In 2008 Livestream pioneered the automated take down tool allowing any infringements of the DMCA from rights holders such as Disney, NBA, International Olympic Committee, WWE and Warner Bros. This was a great lead from Livestream and caused many other competitors to follow in suit. This since has allowed audiences to deliver free content that is rightfully theirs as well as protect the rights of artists from their content being stolen. Audiences now have so much power and effect on the notion of technological convergence.