As another semester draws to a close it is time to begin thinking about final projects. Recently I have found and read a few articles about snapchat and its controversial, but user favourite, filters. Snapchat has now become a dominant platform within the social media sphere. Celebrities use it, so does the every day individual, even businesses use the little ghost to spread word about their products. The accessibility and controversiality of the app  used by 100 million people daily (Snider, 2016), is the drawing force for my digital story telling project.

Snider, 2016.

Recent articles have questioned the affect of snapchat filters in every day life. Comparing some as racially insensitive, others questioning the effect that these filters have on our beauty standards in society. I would like to think that in our society we are well educated to understand the way we percieve and portray ourselves and others on the internet. However many individuals are easily influenced into thinking unrealistically about body image and the way that they are perceived on the internet. The allure of a filter that as said by one university student “makes ugly people pretty” (Hussain, 2016), poses a fake reality to how we are portrayed on the internet.

Many believe that Snapchat filters are predomintaely idolising Western beauty ideals (Strange, 2016). Recently the company were called out for using a filter deemed as “yellow face” yet another filter that was considered culturally insensitive to a majority of the apps users (Triola, 2016). Obviously we cannot predominately blame snapchat for the worlds beauty ideal and cultural issues, but it is hard to deny that they are infact a key player.

For my digital storytelling project I want to find out more about the perceived effects that documenting our lives on the social media app cause. I am hoping to find out whether people portray their lives differently to real life and if people believe that filters have an effect on cultural and beauty standards amongst social media. This may not only be limited to snapchat however this will be the predominant channel that I focus on.

The collaborators within my ethnographic research will mainly be my friends and peers as they are the dominant users of the Snapchat app. However it has been researched by eMarketer that Snpachat has also become increasingly fashionable among the older generations, between the ages of 25-34, and also raising between ages 35-44 (Hussain, 2016). This may make an older generation such as my family approachable about their opinions on the app and its effects among users.

My digital platform that I present this on will be snapchat predominately, however I may include some blogging to keep collaborators informed of my processes and how my story is progressing. I will create a unique snapchat account directly related to this to avoid cross-overs between my personal platform and my research platform. The snapchat will need to be shared among my twitter, facebook and wordpress users in oprder to generate response and encourage involvement with the project. I want my piece to come together as a snapchat vlogumentary with interviews from friends, family and my peers.

I look forward to definitely finding out more about the effects of snapchat and would love you as readers to help collaborate with this research project. If you would like to get involved feel free to send me a tweet at @eliza_bush. Or if you have any opinions or suggestions on this topic please feel free to comment down below.

Thanks for your read, until next time.

Eliza x



Hussain, A. 2016 “The Flower Crown Filter craze on Snapchat”

Strange, A. 14/08/2016 “Why Snapchat and smartphone beauty filters need a culturally inclusive update”

Snider, C. 2016 “Social Media Statistics”

Symons, K. 22/09/2016 “The Ugly Side of Snapchat’s butterfly filter”

Triola, C. 11/08/2016 “Snapchat released another racially insensitive filter”







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