When I was 7 years old I went to the movies and boy, did I feel like a grown up. The first movie I ever recall seeing was at an 8pm time slot, way past my bedtime on a school night, and was a lucky girls night out with my Mum. I felt like the luckiest girl and skipped through the car park of Belconnen Mall in Canberra in such excitement.
Last week we have all been treated to a trip down memory lane. Reminiscing the fond memories of our childhoods when television was an occasional activity, saved for before school and Saturday mornings. Now television shapes our lives and consumes use wholely even when we are unaware of it. We are fortunate enough to often have more than one screen in our households so it has been interesting to delve further into the world of parents and grandparents and understand the complete change television had on their lives.
In 1955 at ten years old Mary Jennings (now Bush) listened to the radio. In these years the radio was a source of education and entertainment, a favourite evening pastime. She can still hear the announcers introducing ‘Blue Hills by Gwen Meredith’ a daily serial that was her favourite played for only 15 minutes every day. Television was coming though and everything was soon to change.
From as early as 1935 Television was experimentally broadcasted in European cities and was a great success. A success until World War 2 struck and all television sales and broadcasts were put on hold. By 1940’s television resumed and it wasn’t long until Australia joined in with the rest of the world.
Who doesn’t love space! It has so many meanings with different interpretations. From the stars in the sky to the open plains around us I want to welcome you to my ‘space’. In this sense it is my blog, but my space is also many other things.
It has been a year and a half since I have moved to Wollongong and I always find myself coming back to my space in my bedroom. For a while it was quite empty, all my personal belongings had moved with me and the room was bare. It has always been important for me to come home to Canberra and reconnect with my family and friends. I much prefer seeing them in person than simply texting or having phone calls with them.
Thanks to the person who replied burrito on my research survey about textbooks, I’m now really hungry and can’t even think about writing this blog post to convey to you my current findings.
We all know what social media is, Facebook users create a population large enough to be the worlds third largest country.
Today consumers can reach all their friends with one post (Brown, 2015), marketers have the opportunity to involve their consumers in their marketing strategies in brand new ways.
For consumer-facing businesses an engaging brand community is the ultimate asset (Hong, 2015). Brand communities are online platforms allowing consumers to participate in feedback, advocacy and support, non-geographically bound (Peterson, 2014) and are a business strategy rather than marketing. They exist to serve us, the consumers who play a vital role in the brands ultimate legacy (Muniz, 2001).